From Flyers To Billboards: The Basics Of Wedding Planning Business Marketing

By Jane Adams


Occasionally as a wedding planning business owner, you feel like you're expected to know everything about everything. Here are some suggestions to help you feel like you know everything there is to know about growing your wedding services firm.

Advertising on MySpace isn't the folly it might seem to be. The site still has lots of users, many of whom shy away from Facebook due to privacy issues and other problems. Other entities and companies are still advertising on MySpace too, big companies; they wouldn't waste the time if it wasn't profitable.

Grow your wedding planning business by syndicating your blog content! NetworkedBlogs is a great app through Facebook where you can syndicate your blog posts straight to your Facebook wall. Syndication is key to brand exposure.

Businesses can create good will in their communities by working to promote the general welfare of the society they serve. Furthermore, community engagement enables wedding planning businesses to better understand the neighborhoods they serve. In so doing, wedding planning business will be better equipped the serve customers in their local areas.

Being surrounded by clutter gives the impression of a lack of wedding management firm. Your car is a great example. You do not want clients riding in a car where they cannot see the floorboard. Keeping a clean car pays off.

Take steps to reduce your risk and financial exposure. Where possible, negotiate a buyback provision in your contracts with vendors that requires them to repurchase goods that are not sold. You can also sell items without having to first purchase them if you arrange to sell items on commission. You can also pay your employees a commission on sales of this nature.

Start a cold calling campaign targeted to your most likely clients. For instance, if you're selling office equipment, contact wedding planning businesses in your area and let them know that your wedding planning business exists and you can aid them with their office equipment needs.

Remember you are not just marketing you are branding. Marking is not just what you ad says about your product. It is now about who you are. What is your brand? We identify wedding planning business as geared for the young, or as a place where older citizens should go.

Entertain and respect all who call upon your wedding planning business, even salesmen. If you are at least polite and listen to their offer, they are more likely to remember your wedding planning business in the long run. They will also share their positive experience with others.




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