Local Band Tips: The Importance Of Playing Music Festivals

By Michael Fitzgerald


In the past 5 years alone, new music festivals have sprouted up all across the country, from major cities like Chicago and Austin, to places almost literally in the middle of nowhere, like a desert in Nevada or an unassuming campground in the Ohio Valley. But no matter where they take place, these music festivals always seem to attract huge audiences - and offer an amazing opportunity for local bands to get noticed. Local bands lucky enough to earn their way to a stage on a music festival not only get the chance to perform for massive crowds, but many record labels and A&R representatives take special note of these events and the bands that perform well on them.

When a group gets to play with a bunch of other bands and for lots of new fans, like on one of these music festivals, they have the opportunity to network with more people than they would on a regular local show. Music fests can also be a great opportunity for bands to sell more CDs, T-shirts, and other merchandise - the more merch they can push at a music fest, the more the people attending will take interest in the band as they see other concert goers wearing their T-shirts. For a band at a local level, a T-shirt with the band's name or logo on is the single most effective way for them to get their name out into their music scene.

As these music festivals gain popularity, and more and more cities host these events, more and more bands and musicians will be discovered as time goes on. There are already a number of success stories that start at music fests on both a national and local level. For example, at Gorilla Music's Cleveland Music Festival in 2011, the A&R representative who discovered Linkin Park - Jeff Blue - discovered guitarist Lance Dowdle. Jeff would later help Lance get signed to Atlantic records.

For local bands, playing on a show where a scout or label representative is attending is an amazing opportunity to get discovered sooner rather than later. Today, Jeff Blue himself is once again in search of undiscovered talent, this time by collaborating with Gorilla Music for The Jeff Blue Contest Tour in cities all across the United States. On this city-by-city tour, bands will compete for a chance to write and record with Jeff himself in his studio in Los Angeles.

The Cleveland Music Festival and many other Gorilla Music festivals continue to be amazing opportunities for unknown or local bands to get noticed in their home market. Unlike many other music festivals out there today, Gorilla Music's festivals are designed to showcase the local talent as much as possible while still including National headliners in order to draw bigger crowds. This differs from many other house-hold name music fests which book 90% regional or national bands and leave very little chance for local bands to get much attention. Gorilla Music holds many music fests every year, the next one being The Dallas Music Festival, which is set to take place May 30th to June 1st at venues in and around the Deep Ellum area or Dallas.




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