Do You Have What It Takes To Become A Concert Promoter

By Paul Long


If you love music, and want to make a career out of it in some way, you need to start planning early. You don't necessarily have to become a musician to realize your dreams. There are other areas of the field you can enter. You could become a concert promoter for instance. You will need to develop a number of skill sets if you want to be successful at this job. It requires communication, marketing, management, logistics, and being media savvy, among other things.

A college degree is not required for this profession, although there are many college graduates in it. The one thing you can not do without, according to the experts, is the ability to write well. Natural writers are rare. This means you will probably need to enroll in English classes emphasizing sentence structure, vocabulary, and grammar. You must learn the art of writing press releases and compelling copy.

There are other skills you'll have to hone before you have any chance of landing a job promoting concerts. You could blog about the music and nightclub scene wherever you are going to college. You need to learn how to use a camera in a nightclub and what it takes to get good photos. You'll also need to learn the software that improves the quality of photos and makes them stand outs.

Most successful promoters agree that anyone interested in the business has to first become a performer. You could learn to be a DJ or take guitar lessons. Whatever you decide to do, you need to stick with it so you will understand the performers you are booking and what is takes to put on a show. You need to know how best to set up a band's gear and how to break it down.

When you start looking for a job in this field, you need a resume that is relevant. Managers say that blogs and writing samples are invaluable to them when they talk to a job candidate at the entry level. Candidates have to show proficiency with spreadsheets and graphics editing. It's important that job applicants be familiar with the music scene and have opinions about the promoters they admire and why.

To become successful in this business you have to be detail oriented. You must decide what kind of promoter you are going to be. Some just want to throw parties, and others specialize in booking celebrities into clubs.

The best promoters started out going to shows in all different genres. They attended rock concerts and operas, jazz clubs and electronic dance music festivals. They watched what happened between sets, how many drinks the bartender sold, and what kind of security groups used.

Along the way you will become adept at a number of skills. You will learn the art of marketing and how to manage the volunteer groups that are so essential to big events. If you have a passion for music, and a talent for sensing trends in the music industry, you might have a chance at a great career.




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